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👋 About This Journal

I’m Chuck Longanecker, and I’m building from the inside out.

After two decades helping others build startups and experiences—from designing unicorns to growing and selling my own company—I’ve shifted my focus inward.

This isn’t a reinvention. It’s a return to what matters most.

I’m applying everything I’ve learned—through business, chronic health challenges, and personal growth—to build what I call a Betterment LifeOS: a system for continuous improvement across the most important aspects of life.

What You’ll Find Here

This journal is where I share that process in real time.

• Life upgrades: Practical tools and philosophies for optimizing health, relationships, mindset, and more

• Product insights: How I’m building Foundation (a health supplement) and Rings (a system for staying connected) using the Betterment method

• Behind-the-scenes thinking: Frameworks, experiments, and what I’m learning as I apply Betterment to life and work

The Method

At the core of everything is a simple formula:

Betterment = Simple + Compelling – Friction

It’s a lens I use to identify what matters, remove what doesn’t, and continuously elevate the experiences around me.

Who This Is For

This is for builders, optimizers, and seekers—anyone who wants to design a better life, not just for themselves, but for the people around them.

If that’s you, I’d love to have you along for the journey.

You can subscribe here to get future posts—and life upgrades—delivered to your inbox.